CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys Besides setting the OKR, the sales team should also think about the main things they can do to achieve the results above. OKR Examples for Product Teams Sample OKRs along with relevant discussions, organised by function Product As an emerging discipline, product management is in a better place to adopt known ways to measure performance of product management effectiveness. We have many email templates that we use to communicate with potential customers. OKR Example for Reaching Leads Goal. Only if everyone understands the process, the team would consider that they have achieved a new level of transparency in the organization. OKR (Objectives and Key Results) is an agile framework for setting goals in companies. Product Management OKR examples 4. These 20 examples should spark your growth team's interest in working with the OKR methodology. 18%. Executive Office Operations OKR Examples Grow and align the entire organization through monthly company meetings Create 5-7 monthly topics for high-level transparency Collect 10-15 post-meeting surveys for evaluation Increase participation rate from 70% to 90% Bonus: See how Spekit uses ClickUp to track quarterly OKRs! The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement and execute strategy. If you are not tracking your data, you need to fix that first. Check out these OKR examplesand tips for tracking key resultsfirst. A key result answers the question: How will we know if we met our objective? Or can the team come up with something totally new and achieve better results through innovation? OKR Examples for Performance Management #3. Look at your data, and understand which metrics are performing well and which ones might need attention. Check out the rollout of 20 best OKR software and choose the suitable one for your team! With this Objective, you will explore the websites and forums where decision-makers are asking questions and discussing the pros and cons of different tools/services. Did you spot a lagging Key Performance Indicator? KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. Present research findings on interesting OKR themes to write about. But there's hope. Find out more. To move the needle on this Key Result, the team might create a presentation about handling receipts, bills, invoices, and similar forms of primary documentation, to make sure that everyone else understands the process. Decent Objective: Expand our services to offer more value to enterprise clients. 60% of guests enrolled in real-time texting service to enhance online ordering experience. Become an Expert in implementing OKRs. They're things that are not easy to achieve. 21% 10% 19%. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. Notice how the first part of the Objective (Improve our digital presence) suggests a general improvement area, and the second part of the Objective (to attract younger audiences) explains why you are doing it in the first place. Unlike committed OKRs, they dont have a clear path for completion or actual knowledge of how to get there. Each key result is time-bound, specific, and includes a number, The teams should design and write the key resultsnot senior leadership. What are the best practices involved & how do you know if a certain KR is better than the other one. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. Start your free 14-day trial today! This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. Do we need to try something that we havent tried before? For more tips on marketing OKRs, read our in-depth guide. It's ok to have value-based Key Results before the release of the product. Companies want to achieve 100% of their committed OKRs. Here is a list of OKR Software on SaaSworthy, that your team could explore while setting up OKRs for Product Development. Check a free OKR tool Plai. So, now, do you have any ideas on how to fix that? This is causing issues with outstanding payments being delayed, and one way to change the situation is to improve the procedure that team managers are following to submit their payment requests. With the Key Results set, the finance team can now brainstorm possible Initiatives that will move the needle on the OKRs: When the team OKR is agreed upon, drafted, and aligned with the company Objective, here is what finance OKR example looks like: Add this finance OKR example directly into your Weekdone account. Example 1 Objective: Increase engagement with new customers Key result 1: Triple communication open rate in-product from 6% to 18% Key result 2: Triple follow-up meetings booked per week to 24 This is a cascading approach togoal setting. Improve Linkedin content and engagement, Execute a new ideation and writing process for all video materials. Choose a related job position from the group below: Recruitment Manger For example, for this particular HR Objective you can start with improving communication: You need to create a habit of open communication every week so that both teams start relying on each other more and feeling more like being in the same boat. Currently, we do not push enough for a second meeting and we need to work on that. KR 1: Increase the market share from xx to yy%. Technically, improving cross-functional collaboration is a responsibility of each team but, without intervention, things are not going to improve. Increase the number of subscribers from 2,000 to 10,000. OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. 15% sales increase from 10% in the European market. OKR examples categorized by job positions & teams. kr2 Spend 95% of authorized capital project dollars by the end of the fiscal year. Reduce the ratio of disputed invoices to total invoices from 21% to 10%. If team managers specify what the payment is actually for, it will save a lot of time for us in preparing reports. Key Results. This would mean that the finance department needs to create a list of expense types, categorize them, and explain the new payment request form to the team managers. According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. You might figure out that focusing on improvement areas is a good choice. ), Youve most likely seen this OKR formula: . So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. 5 0 3. KR3: At least 50% of lost deals reply to the why not us survey. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? 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