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SODA.RED Technology Launches Thailand's First Global Multiple Listing Service

Posted By Paul Xumsai on February 03, 2020 in Technology & Innovation

On the day when the world cheered for the rare palindrome date of 02.02.2020, SODA.RED Technology Co., Ltd debut Thailand’s first global Multiple Listing Service (MLS). Simply put, the MLS is an agent-only platform where properties are shared and commissions are split among the agent network.

SODARED was established empower real estate businesses to be more productive. Since inception, SODARED has been on a mission to accelerate the business and simplify life for companies and agents around the world.

According to the U.S. National Association of REALTORS (NAR):

"In the late 1800s, real estate brokers regularly gathered at the offices of their local associations to share information about properties they were trying to sell. They agreed to compensate other brokers who helped sell those properties, and the first MLS was born, based on a fundamental principle that's unique to organized real estate: Help me sell my inventory and I'll help you sell yours."

The primary purpose of an MLS is to provide a platform to publish a "unilateral offer of compensation" by a listing broker, to other broker participants in that MLS. In other words, the commission rate that is offered by the listing broker is published within the MLS to other cooperating brokers.

SODA.RED’s MLS platform provides the local Thai brokers and agents with a tool to publish their listings to other agents and offer compensation in exchange for the complete sale of the property.

What makes SODA.RED different from other available platforms are the following:

  • SODA.RED is only available to real estate professions. Sellers cannot access the platform to post properties.
  • SODA.RED is a global network. If you are looking for other agents around the world, this is the platform to be on.
Paul Xumsai

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